Masego and his hit single, “Mystery Lady” feat. Don Toliver, are featured in Apple Music’s new campaign for Spatial Audio with support for Dolby Atmos. The commercial, which debuted during Sunday’s NBA Conference semifinals, is a feast for the ears and the eyes. A listener hits “play” and Masego, attired in the elegant pink suit he wears on the single’s cover, appears and magically multiplies in the space surrounding her – visualizing the way Spatial Audio delivers true multidimensional sound and clarity from all around and above. View the spot below.
Spatial Audio with support for Dolby Atmos gives artists the opportunity to create immersive audio experiences for their fans. Apple Music subscribers can enjoy thousands of songs in Spatial Audio from some of the world’s biggest artists and music across all genres. More information on Spatial Audio is available HERE.
“Mystery Lady” has amassed nearly 100 million combined global streams. The track can be found on Studying Abroad: Extended Stay (EQT Recordings/Capitol Records) – the deluxe edition of Masego’s acclaimed 2020 EP, which is now also available in Spatial Audio on Apple Music. Watch Masego and Don Toliver performing the song on “The Late Late Show with James Corden”.
Hailed as a “musical polyglot" by the Los Angeles Times, Masego is a singular talent and surprising presence – a saxophone player, a singer, a rapper, a comedian, a DJ. NPR Music praised him as “musical shapeshifter, the creator of a blueprint for a new kind of sound." Lady Lady, Masego’s 2018 debut album, put him on the map. "Tadow," the lead single, has surpassed a billion global streams and been certified Platinum by the RIAA. Since the album’s release, Masego has toured the world, headlining sold-out tours and starring on festival stages across every continent but Antarctica. He recently contributed a new song, “Somethin' Ain’t Right” (feat. JID and Rapsody), to Judas and the Black Messiah: The Inspired Album.