September 13

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Max Drazen ‘Caffeine’ – WATCH

By RawKeith

September 13, 2022

Max Drazen

Max Drazen plays a sleepy, carefree bachelor who becomes putty in the hands of a new love who’s determined to “fix” him in the official video for “Caffeine.” Directed by Mike Dones and shot in Los Angeles, the vibrant visual matches the sly humor of Drazen’s self-penned lyrics and provides a tongue-in-cheek reminder that love can be a life-changing, motivating force for even the most unwilling participants.

“This was my first music video and I loved every minute of it – from coming up with the concept, to the phone calls, to finding the location, etc.,” says Max Drazen. “The video is meant to have a light, fun vibe so on set we were messing around and having as much fun as possible. I hope the fun we had while filming is reflected in the video itself.”

 

Naming Drazen as one of the summer’s notable emerging artists, PEOPLE said, “Max Drazen is the kind of musician you want to keep on repeat.” The New Nine noted, “Max Drazen’s pop songs are catchy and the perfect soundtrack for your car ride.” Hailing Drazen as “a promising songwriter with sky-high limits,” EARMILK said, “his voice is sultry, but with just a touch of reminiscence and nostalgic innocence that would with no doubt reminds you of simple fun.” 

 

Praising “Caffeine” as “a sonic paradise,” EUPHORIA. Magazine observed, “Already demonstrating his skills as a lyrical tycoon with a sound that surpasses the singular categories of a typical genre, Drazen is in the ideal space to mold himself into the pop star he’s meant to be.” Released last month by Field Trip Recordings / Capitol Records,“Caffeine” was highlighted in Entertainment Tonight’s new music releases and appeared on Ones To Watch’ “Now Watching” Spotify playlist. Check out the retro-styled lyric video for “Caffeine,” which features Drazen, HERE. Anticipation for the track, which he wrote and recorded with producer Dave Villa (FLETCHER, Daughtry), has been building since July 2021, when Drazen teased it in a TikTok video and amassed a million views in the first 24 hours. 

 

Born and raised in Connecticut, Drazen’s first influences came from his parents’ record collection – Elton John and Billy Joel. As he got older, he fell in love with artists like Smino, Justin Timberlake, Jon Bellion and Two Door Cinema Club. The pieces would connect during his junior year of high school when Drazen went over to a friend’s house and wrote his first song. Although recruited to play soccer at Middlebury College, he found his focus shifting to songwriting. He developed a sinewy, genre-agnostic voice and centered his authentic perspective as a kid from the ‘burbs, adeptly swinging between R&B, pop and rap. Drazen claimed a spot on Billboard’s list of “10 Cool New Pop Songs to Get You Through The Week” with his very first single, “Let Me Down Slow,” which was released in May 2022.


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