Raw Entertainment Magazine
Dr. Dre’s “Compton: A Soundtrack By Dr. Dre” First Week Sales Projections
by MITCHELL STEINFELD
Dr. Dre’s Compton: A Soundtrack By Dr. Dre is expected to sell between 260,000 and 275,000 units in its first week, according to Hits Daily Double.
The Sales Plus Streaming sales figure is expected to be between 290,000 and 305,000.
Both figures are expected to make Compton: A Soundtrack By Dr. Dre the #2 album in the country when the sales figures are released next week. Country album Kill The Lights by Luke Bryan is expected to take the top spot.
Dr. Dre’s previous album, 2001, debuted at #2 in 1999 with 516,000 copies sold.
Compton’s sales could be affected by how well Dre plays to the TV market, which is promoting the N.W.A biopic Straight Outta Compton he produced and is slated to arrive in theaters Friday (August 14).
“Dre owns ESPN radio and TV as well as Twitter,” Hits Daily Double reports. “Traditional and nontraditional word of mouth could keep it stronger than the usual trends. That’s something we should know on Monday after seeing the weekend sales. Will the TV ad blitz for the movie give Dre a strong late-week finishing kick?”
The digital nature of the release will affect the numbers.