Pokémon’s 25th-anniversary celebration continues with the release of “Take It Home,” a new song from BRIT Award recipient Mabel, who recorded it exclusively for the upcoming P25 Musiccompilation album. With an infectious beat and bright, summery vibe, the song celebrates being the kind of friend that others can count on. It was produced by Tommy Brown (Kanye West, Ariana Grande) and Mr. Franks (Ariana Grande, Justin Bieber). The compilation will release this autumn.
“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” said Mabel. “I had so much fun working with Pikachu and my all-time favorite Pokémon, Jigglypuff, for the “Take It Home” video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”
“Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Musiccampaign, celebrating 25 years of Pokémon,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “Music fans are going to love ‘Take it Home’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th-anniversary celebration.”
Mabel is the latest artist to join the P25 Music Program, taking her place alongside Katy Perry, who contributed the new original song, “Electric,” Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be With You” and J Balvin. Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.